The company.
LEA LAB is the online reference point for those who want to savor the true taste of Sicily. Based in Bronte, a corner of Sicily famous for its high quality PDO pistachio, LEA LAB offers a unique gastronomic experience, dedicated to lovers of authentic and artisanal cuisine.
Specializing in Sicilian delicacies, LEA LAB offers a selection of artisanal products that celebrates the culinary traditions of the island. Born in the digital world, LEA LAB stands out for its dedication to preserving and sharing Sicilian gastronomic culture.
The company's mission is to make a global audience discover the charm and authenticity of Sicilian products, offering a shopping experience that reflects the passion of local artisans and the excellence of Bronte PDO pistachios.
The services provided.
SEO research and eCommerce development.
A modern and intuitive eCommerce site was created that reflects the craftsmanship and quality of LEA LAB products, starting from a strategic and well-planned SEO research phase. This initial phase included an in-depth analysis of keywords, search trends and SEO best practices to ensure the site not only reflected the brand identity but was also visible and competitive on search engines.
The site design has been carefully designed to be extremely user-friendly, with the aim of ensuring simple and pleasant navigation for users. Every detail has been carefully taken care of to optimize conversion and improve the overall user experience.
Several advanced features, such as advanced search filters, a clear navigation structure and a simplified checkout process, have been implemented to further improve ease of use and increase customer satisfaction. The result is a smooth and rewarding shopping experience that reflects the high quality of LEA LAB products.
Social Media Marketing.
Complex strategies have been developed and implemented for the creation, optimization and publication of content on the main social media, including Facebook and Instagram.
The complete integration of the product catalog on the Meta Sales Manager has been carefully taken care of, allowing users to view the entire range of products directly on Facebook and Instagram. Thanks to this implementation, users can easily access detailed product information, being redirected directly to the product page on the website and proceeding with the purchase.
This strategy has significantly contributed to the growth of the brand, thanks to well-planned and highly engaging online visibility.
Email marketing and automation.
A comprehensive email marketing strategy was implemented, designed to increase customer engagement and conversions. This strategy includes a series of targeted automations for recovering abandoned carts, sending post-purchase follow-ups, and promoting special offers.
Automations work in synergy to remind customers of products left in the cart, encourage them to complete checkout, express gratitude for purchases made and maintain interest through targeted promotional campaigns. Thanks to these techniques, it was possible to significantly improve the overall conversion rate and customer loyalty, ensuring effective and timely communication, and increasing satisfaction and the perceived value of the brand.
Paid advertising.
Advertising campaigns were managed and optimized on Meta ADS with the main objective of increasing brand visibility and product catalog sales. Each campaign is designed with a targeted strategy, leveraging in-depth analysis of user demographics and behavior to identify and reach the most relevant and engaging audiences.
Campaign planning was carried out with attention to detail, including the definition of clear objectives and measurable KPIs. Performance was constantly monitored, analyzing key metrics such as click-through rate, cost per acquisition and return on investment. This approach allowed for real-time optimizations, continuously improving campaigns to achieve optimal results.
Thanks to a well-defined strategy and the implementation of advanced techniques, the advertising campaigns have produced a tangible increase in marketing performance, significantly contributing to brand growth and boosting sales.
