The team.
PhysioMove is a renowned masso-physiotherapy and rehabilitation gymnastics center with offices in Bronte and Catania, dedicated to offering high-quality services for the well-being and health of its customers. With over 10 years of experience, the PhysioMove team of professionals stands out for its competence and passion in rehabilitation and improving patients' quality of life.
Specializing in a wide range of treatments, PhysioMove offers personalized services that include medical gymnastics, post-surgery functional re-education, instrumental therapies, physiokinesitherapy, manual therapy and much more.
PhysioMove puts the patient's well-being at the center of all its activities. The center adopts advanced techniques and effective methodologies, offering a personalized service in a welcoming and highly professional environment.
The services provided.
SEO Research and Website Development.
For PhysioMove, a website was designed and developed that accurately reflects the identity of the center and presents the services offered in a clear and detailed way. Starting from in-depth SEO research and targeted optimization, the site was created with a modern and intuitive design, designed to guarantee a fluid and satisfying user experience.
The design of the site has been carefully designed to be not only aesthetically pleasing, but also extremely functional, facilitating access to information on the centre's services, locations and professionals. Each element has been designed to improve navigation, making it easy for users to find the information they need and book sessions.
The website also integrates advanced features, such as a self-contained booking calendar, which allows users to choose the type of treatment, schedule appointments, receive follow-up notifications and easily manage appointment changes.
Social Media Marketing.
The entire Social Media Marketing strategy was managed, focusing on the creation and optimization of content that reflects the marketing strategy and identity of the centre. Through targeted planning and strategic posting on social media, it was possible to improve the center's visibility and increase engagement with patients.
The process included developing visually engaging and informative content, using storytelling and design techniques to promote the centre's services, news and events. This strategy has contributed to strengthening PhysioMove's online presence and creating a more involved and informed community about the services offered.
Booking calendar.
An advanced online booking system has been developed that allows patients to book their sessions in a simple, autonomous and intuitive way. This system is designed to provide a smooth and hassle-free user experience, making it easier to manage appointments and improve interaction with patients.
The online booking system includes a series of advanced features, such as the ability to choose the type of treatment desired, view real-time availability and schedule appointments with the centre's professionals.
The system automatically sends confirmation notifications and appointment reminders, keeping patients constantly informed and updated. Furthermore, it offers simple options to postpone or cancel appointments, thus ensuring greater flexibility in managing sessions and optimizing the user experience.
Paid advertising.
Advertising campaigns were created and managed on Meta ADS for PhysioMove, with the aim of reaching a wider audience and significantly increasing the visibility of the centre. These campaigns have been strategically designed to attract new patients and effectively promote the services offered.
Each advert has been carefully optimized to maximize engagement and convert interest into bookings, ensuring PhysioMove achieves its goals of growth and recognition across sectors. Furthermore, a series of advanced targeting techniques have been implemented to reach specific audience segments, based on demographic, behavioral and interest factors.
Continuous monitoring of campaign performance has allowed constant improvements to be made, ensuring optimal results and a high return on advertising investment. Through these campaigns, PhysioMove has not only expanded its customer base, but also strengthened its online presence and improved brand awareness.
Web Analytics and SEO optimization.
Advanced Web Analytics tools, including Google Analytics 4 and Google Search Console, have been implemented to monitor and improve the SEO of PhysioMove's website. This approach allowed a detailed analysis of user behavior, identifying areas for improvement and optimizing the overall performance of the site.
Through the use of these tools, it was possible to collect valuable data on visits, traffic and user interactions, allowing targeted interventions to be carried out to increase online visibility and improve the user experience.
Furthermore, continuous monitoring and periodic analyzes ensured constant adaptation of SEO strategies, ensuring that the site remained competitive and well positioned in search results. This has significantly contributed to strengthening PhysioMove's online presence and supporting the centre's growth.
